Booking Holdings Inc., known for its innovative approach in the online travel sector, is now one of the global pillars when it comes to booking accommodations, flights, rental cars, and restaurants. Its history began in 1996, with the founding of Booking.com by Geert-Jan Bruinsma in the Netherlands, a website designed to provide a simple solution for booking accommodations. Rapid expansion and the acquisition of other platforms led to the creation of Booking Holdings Inc., which has established itself as a leader in the global online travel market.